We saw in the Centenary year with about 1,000 Scouts, including adults. 10 years later, in 2017, we have around 1,700 Scouts, including over 1,300 Young People.
How have we managed this fantastic growth? It’s simple: our brilliant PA team are always working to promote Scouting. Whether we’re working in the community, helping other people, having regular Troop Night meetings or having fun camping, hiking, or just playing games on this brilliant Island, we like to take advantage of any activity as a PA opportunity.
So how many people work in PA within Isle of Wight Scouts? Oooo, I’d say around 1,700 of us! Whenever we’re in the public eye we’re promoting Scouting.
Yes, ok there’s a bit more to it than that, so let me start by introducing myself:
Hi! I’m Malcolm Cox, and I’ve been a Scout for over 20 years. As Media Development Manager, I help Isle of Wight Scouts keep a high profile in local press, encouraging our own Scouts to take an active role in PR. I also help to organise media and PR events. And I’ve got a trained support team, the Wight Rovers Media Team.
Separate pages will tell you:
Many of our Press Releases come through me, although more and more groups are sending out reports of their own activities and events. Anyone needing help or advice preparing a Press Release can contact me, or I can help to prepare a specific release. It is important to make sure that all of our Press Releases are “on Brand”, giving the correct message and referring to any current local or national PR campaigns. Additionally, the Wight Rovers run training sessions to help Scouts of all ages gain the skills and confidence to work on PR projects.
Our Press releases are mostly of local content, although in my role as MDM I am part of the national press team and some of our press releases are coordinated for simultaneous national release. The Isle of Wight County Press is the only local newspaper on the Island, and it’s read by most residents and quite a lot of visitors to the Island. The IWCP publishes at least one report mentioning Scouting activities most weeks and is a major part of our PR.
Our Scouts are becoming more and more involved in Media promotion, through “The Wight Rovers Media Team” which has a badge designed by the Isle of Wight Festival Graphics Team.
Ex-Scout John Giddings, who promotes the Isle of Wight Festival, is our Island Scouting Ambassador.
For media or corporate enquiries please contact me directly: