The new brand has been developed to help prepare even more young people with the skills they need to succeed in life whilst simultaneously making a positive impact on society. It builds on the work of the previous strategy, Scouting for All, and continues to focus on each of our four strategic areas, which are:
The new brand guidelines focus exclusively on skills for life – helping the public better understand scouting whilst simultaneously helping young people develop the character, employability and practical skills to succeed in life. The new visual identity promises to be easier to reproduce online and is supported by a wide range of tools and resources that can be found in the new Scout brand centre.
The new and improved colour palette offers eight primary colours, plus black and white. It is advised that each colour is used within isolation or in their respective pairs which are as follows:
When using colour with an image, it is advised that you choose a colour from the palette that complements the image. You should limit the number of colours used in any single communication.
The chosen font is Nunito Sans which has been described by The Scout Association as being clean, contemporary and highly legible. It was chosen to express personality whilst remaining confident and inclusive.